Q1.What experience does your company have in providing online samples for market research? How long have you been providing this service? Do you also provide similar services for other uses such as direct marketing? If so, what proportion of your work is for market research?

At InsightsIQ, we specialize in delivering high-quality online samples designed to meet the dynamic needs of modern market research. With over years of expertise in the research industry, we’ve built a trusted reputation for transforming data into actionable intelligence through our network of more than 6M+ verified respondents. Our reach extends across 25+ countries, enabling access to diverse and dependable insights across sectors such as B2B, B2C, and healthcare.

InsightsIQ distinguishes itself through a refined sample management framework supported by an advanced 1200+ point respondent profiling system. This ensures precision in targeting, allowing us to connect with both general audiences and niche, hard-to-reach groups effectively.

Our mission remains clear: to deliver accurate, representative, and trustworthy data that empowers businesses to make confident, insight-driven decisions.

Q2. Do you have staff with responsibility for developing and monitoring the performance of the sampling algorithms and related automated functions who also have knowledge and experience in this area? What sort of training in sampling techniques do you provide to your frontline staff?

At InsightsIQ, we recognize that advanced sampling techniques are critical to accurate and reliable research outcomes. We maintain a senior team dedicated to designing, monitoring, and refining our sampling algorithms and related automated processes. This group blends deep expertise in data analytics and sampling methods with practical market research experience to deliver precise, efficient, and scalable sampling.

Our specialists receive structured training in sampling strategy, respondent selection, data collection workflows, and quality assurance. Every new hire completes a comprehensive onboarding program that combines foundational theory with hands-on project work. Ongoing development includes regular refreshers and practical workshops to strengthen skills over time.

To stay current with industry advancements, InsightsIQ encourages participation in conferences, webinars, and internal knowledge-sharing sessions. This commitment to continuous learning keeps our teams aligned with best practices and helps us consistently meet client expectations.

Q3. What other services do you offer? Do you cover sample-only, or do you offer a broad range of data collection and analysis services?

At InsightsIQ, we provide far more than high-quality online samples. Our capabilities encompass a complete range of research services that support every stage of the insight generation process from data collection to analysis and reporting.

Market Research Solutions
InsightsIQ designs tailored research methodologies and delivers comprehensive fieldwork solutions. Our teams handle every phase of a project with precision, ensuring seamless execution from data gathering to final reporting and interpretation.

Data Collection
We use a mix of data collection approaches customized to client needs, including online surveys, telephone interviews, in-person sessions, and focus group discussions. This flexibility allows us to capture accurate, relevant insights across a wide variety of audiences.

Custom Panel Services
With a community of over 6M+ respondents spanning multiple industries, geographies, and demographic profiles, InsightsIQ provides precisely targeted samples for studies of any scale or complexity.

Survey Programming and Hosting
Our in-house experts handle survey programming and hosting through advanced, secure tools that enhance response quality and optimize participant engagement. This enables richer, more actionable findings for strategic decisions.

At InsightsIQ, we offer both sample-only and full-service research models, adapting to each client’s objectives. Whether you need reliable sample delivery or an end-to-end research partner, we guarantee accuracy, flexibility, and results you can trust.

Q4. Using the broad classifications above, from what sources of online sample do you derive participants?

At InsightsIQ, we blend our proprietary panel with targeted intercept recruitment to deliver high-quality, diverse samples aligned to each project’s needs.

Panel sources
Our primary source is a proprietary online panel of over 6M+ respondents across 25+ countries. Panelists opt in through a rigorous multi step recruitment process that includes email verification and a quality assessment survey to confirm eligibility. We recruit through online advertising, targeted email outreach, and partnerships with trusted third party platforms. This approach builds an engaged and reliable participant base across a wide range of demographic and psychographic profiles.

Intercept sources
To complement the core panel and reach niche or underrepresented segments, we use curated intercept invitations across affiliate networks and social media channels. This targeted outreach increases diversity and helps fulfill specialized audience requirements.By combining these two sourcing strategies, InsightsIQ delivers representative samples while upholding strong standards for data integrity, privacy, and security.

Q5. Which of these sources are proprietary or exclusive and what is the percent share of each in the total sample provided to a buyer?

At InsightsIQ, the majority of our samples approximately 85% are derived from our proprietary online panel, which we fully own and manage. This direct control enables us to maintain oversight of recruitment, data validation, and privacy protection throughout the respondent lifecycle. Every panelist voluntarily opts in to participate in market research, ensuring a reliable and engaged community.

For projects requiring broader or more specialized coverage, we supplement our core panel with targeted intercept methods, contributing around 15% of the total sample. These respondents are sourced from trusted third-party networks, such as affiliate platforms and social media channels, under the same strict data quality and privacy protocols as our proprietary panel.

While our primary emphasis remains on our own panel, InsightsIQ also collaborates with carefully vetted external providers when specific audience needs arise. This flexible, transparent sourcing model ensures that every client receives dependable, high-quality data tailored to their research goals.

Q6. What recruitment channels are you using for each of the sources you have described? Is the recruitment process ‘open to all’ or by invitation only? Are you using probabilistic methods? Are you using affiliate networks and referral programs and in what proportions? How does your use of these channels vary by geography?

Proprietary Panel Recruitment
At InsightsIQ, our main recruitment channels include targeted digital advertising, social media engagement, and referral-based programs. Every new member undergoes detailed profiling to confirm eligibility and interest before joining the panel. For specialized or high-value audience segments, we also use direct invitation campaigns to ensure alignment with client research needs.

Specialized Recruitment for Niche Audiences
For B2B and vertical-specific studies, we adopt customized recruitment methods such as partnerships with professional associations, outreach at industry events and conferences, and collaborations with recognized organizations. Expert panels in areas like healthcare, technology, and finance are developed through direct contact with verified professionals and subject-matter experts.

Intercept Recruitment
To reach broader or hard-to-access audiences, we supplement our proprietary panel with intercept recruitment through affiliate networks and targeted digital advertising. Although this contributes a smaller share of our total recruitment approximately 15% we maintain strict oversight to safeguard data quality and respondent authenticity.

Geographical Adaptation
Recruitment strategies vary by region to account for local digital habits and cultural preferences. In markets with high internet penetration, we prioritize online campaigns and social media outreach, while in regions with lower connectivity, we emphasize referrals and community-based recruitment.

Recruitment Model and Sampling Approach
InsightsIQ primarily operates on an invitation-based recruitment model, with selective open registration where appropriate. We do not use probabilistic sampling; instead, we rely on detailed profiling and continuous validation to ensure representativeness and reliability across demographics and geographies.

Q7. What form of validation do you use in recruitment to ensure that participants are real, unique, and are who they say they are?

At InsightsIQ, ensuring that every participant is genuine, unique, and accurately profiled is central to our quality framework. We use a combination of advanced technologies and human verification processes to maintain the highest standards of data authenticity and reliability.

Email Verification
Each registrant must verify their account via a confirmation email, confirming both the legitimacy of their address and active consent to participate.

Geo-IP Validation
InsightsIQ applies Geo-IP tracking to confirm respondent locations, block blacklisted IPs, and prevent the use of VPNs or proxies, maintaining geographic accuracy and reducing fraudulent access.

Mobile Number Verification
Participants verify their mobile numbers using One-Time Password (OTP) authentication. This process is periodically repeated to ensure continued authenticity and eliminate duplicate accounts.

Comprehensive Profiling Questionnaire
Upon joining, respondents complete an extensive profiling form covering over 1200+ attributes. This ensures precise survey matching and helps detect inconsistencies in demographic or behavioral data.

CAPTCHA and Anti-Bot Protection
Our registration process includes CAPTCHA validation to ensure only human participants can join, safeguarding against automated or mass sign-ups.

Digital Fingerprinting Technology
We deploy device- and browser-based fingerprinting to detect duplicate or suspicious registrations, ensuring every respondent within the system is distinct.

Behavioral and Activity Monitoring
Continuous monitoring evaluates response patterns, completion rates, and timing anomalies. Unusual behavior is flagged for review to preserve response integrity.

LinkedIn Verification for B2B Panels
For professional and B2B studies, we cross-check participants’ employment information through LinkedIn and similar platforms to validate their industry credentials.

Manual Quality Audits
A specialized quality assurance team conducts manual checks on new and flagged profiles, ensuring that only verified and authentic respondents remain active.

Through this multi-layered validation process, InsightsIQ ensures every participant is real, unique, and credible - Delivering trustworthy, high-quality insights for every research project.

Q8. What brand (domain) and/or app are you using with proprietary sources?

InsightsIQ engages participants through its proprietary research platform, https://insightsiq.biz/register . The system is designed for a smooth, user-friendly experience across all devices mobile, tablet, and desktop making survey participation quick and accessible for every respondent.

Mobile Accessibility
Approximately 72% of our panel members access surveys via mobile devices, while the remaining 28% prefer desktops or laptops. This optimized cross-device compatibility supports higher engagement and completion rates.

Survey Notifications
Survey invitations are primarily distributed through email, accounting for roughly 75% of total participation. The rest of our respondents log in directly to the platform to explore and take part in available surveys.

We continuously monitor participation behavior and feedback to enhance usability and engagement, ensuring that InsightsIQ remains a trusted, efficient, and participant-friendly environment for reliable data collection.

Q9. Which model(s) do you offer to deliver sample? Managed service, self-serve, or API integration?

At InsightsIQ, we offer two flexible delivery models to fit each client’s workflow.

Managed Service
For teams that want end-to-end support, our managed service covers sample design, targeted respondent selection, fieldwork coordination, and final reporting. A dedicated project manager oversees quality and timelines so you can focus on interpreting results while we run operations.

API Integration
For organizations that prefer automation and scale, our APIs enable real-time audience targeting, automated sample ordering, and streamlined data collection within your existing systems.

These two models let you choose the approach that best matches your goals and technical setup. Our expert team is available to advise and support at every stage, regardless of the model you select.

Q10. If offering intercepts, or providing access to more than one source, what level of transparency do you offer over the composition of your sample (sample sources, sample providers included in the blend). Do you let buyers control which sources of sample to include in their projects, and if so how? Do you have any integration mechanisms with third-party sources offered?

At InsightsIQ, we emphasize complete transparency and flexibility in how samples are sourced, blended, and managed, ensuring clients always know where their data originates and how it is composed.

Transparency
We provide detailed visibility into every project’s sample structure, clearly outlining all contributing sources, including any vetted third-party providers. When multiple sources are used, we disclose each one’s proportional contribution to the total sample. This approach ensures clients have full clarity and confidence in the data they receive.

Client Control
Clients can guide the selection of sample sources during the project setup phase. While all third-party partners undergo a strict quality vetting process, clients may request or exclude specific sources based on research objectives or compliance needs. Our project management team collaborates closely to align sample design with each client’s expectations.

Integration with Third-Party Sources
When niche audiences or specialized demographics are required, InsightsIQ integrates third-party respondents through secure and verified systems. All external participants are subject to the same validation, duplication prevention, and consistency checks as our proprietary panel members.

Sample Consistency for Longitudinal Studies
For ongoing or multi-wave projects, we establish and maintain a defined sourcing structure from the outset. This ensures continuity and comparability across all research phases, preserving data reliability over time.

Through a blend of openness, flexibility, and rigorous integration, InsightsIQ provides clients with fully transparent, high-quality samples designed to meet both immediate and long-term research goals.

Q11. Of the sample sources you have available, how would you describe the suitability of each for different research applications? For example, Is there sample suitable for product testing or other recruit/recall situations where the buyer may need to go back again to the same sample? Is the sample suitable for shorter or longer questionnaires? For mobile-only or desktop-only questionnaires? Is it suitable to recruit for communities? For online focus groups?

At InsightsIQ, our sample sources are built for versatility and can be configured to match specific project needs.

Product testing and recall studies
Our proprietary panel supports reliable recontact, which makes it well suited for product tests, usage tests, and recruit or recall designs. Buyers can return to the same participants for follow ups and longitudinal tracking.

Survey lengths
Panelists are comfortable with short, rapid questionnaires as well as longer, deep dive studies. We manage pacing, engagement checks, and incentives to maintain response quality across all lengths.

Device compatibility
All surveys are device agnostic and run smoothly on mobile, tablet, and desktop. If a study requires mobile only or desktop only, our platform can detect device type and restrict access accordingly.

Recruitment for communities and online focus groups
We recruit for ongoing communities, pop up communities, and online focus groups. Invitations target respondents who explicitly opt in to qualitative activities, which improves participation quality and show rates.

Customizable research types
Participants can opt in or out of specific research types, such as in depth interviews, community participation, diary studies, and hybrid quant plus qual. This allows precise targeting for specialized designs.

By aligning source selection, recontact rules, device targeting, and opt in preferences, InsightsIQ delivers reliable samples for a wide range of quantitative and qualitative applications.

Q12. Briefly describe your overall process from invitation to survey completion. What steps do you take to achieve a sample that “looks like” the target population? What demographic quota controls, if any, do you recommend?

Our process is designed to ensure every project yields a representative and reliable sample that mirrors the target population with precision.

Project Planning
We begin by collaborating with clients to define research goals, target demographics, and required quotas. This allows us to build a tailored sampling framework aligned with each project’s specific objectives.

Sample Selection
Participants are drawn from our extensive proprietary panel of 6M+ of verified respondents across diverse global markets. Selection is based on demographic and behavioral variables such as age, gender, occupation, income, and purchase habits, ensuring the sample accurately reflects the intended audience.

Survey Invitations
Invitations are distributed via email notifications. Each message clearly communicates the survey purpose, estimated completion time, and incentive, fostering transparency and stronger engagement.

Screening and Participation
Respondents complete pre-survey screeners to confirm eligibility. During participation, real-time checks monitor speed, response quality, and consistency to prevent low-quality or fraudulent responses.

Quota Monitoring
Our system tracks quota fills continuously throughout fieldwork, dynamically adjusting recruitment to maintain balance and ensure representativeness within demographic targets.

Quality Assurance
After data collection, all responses undergo thorough validation, including consistency analysis, response pattern checks, and participant authenticity verification. Invalid or incomplete entries are removed before final delivery.

Demographic Quota Controls
InsightsIQ recommends quotas tailored to the study type either nationally representative for general population surveys or customized by variables such as age, gender, region, income, or industry. Leveraging rich participant profiles ensures accurate targeting and precise quota fulfillment.

Through this structured and transparent process, InsightsIQ consistently delivers high-quality, representative data that supports meaningful insights and confident decision-making.

Q13. What profiling information do you hold on at least 80% of your panel members plus any intercepts known to you through prior contact? How does this differ by the sources you offer? How often is each of those data points updated? Can you supply these data points as appends to the data set? Do you collect this profiling information directly or is it supplied by a third party?

At InsightsIQ, detailed participant profiling is central to our ability to deliver precise targeting and reliable insights. Over 80% of our global panel members maintain comprehensive profiles that allow for accurate audience segmentation and representative sampling.

Profiling Attributes Collected

Demographics
Age, gender, location, ethnicity, marital status, education, and household income.

Lifestyle and Interests
Technology usage, hobbies, travel patterns, shopping habits, media consumption, and personal interests.

Employment Details
Occupation, industry, job title, function, employment type, and company size.

Household Information
Household size, number and ages of children, homeownership, and household purchasing capacity.

Product and Service Usage
Brand affinity, product ownership, purchase frequency, and category preferences.

Collection and Update Cycle
All profiling data is collected directly from panelists during registration through detailed questionnaires. Profiles are refreshed through periodic engagement surveys, with panelists encouraged to update their information at least twice a year. Dynamic variables, such as media use or shopping behavior, are reviewed and updated more frequently through ongoing survey participation.

Intercept Participants
For intercept recruits, we initially capture essential demographics and progressively enrich profiles as they transition into active panel members.

Data Authenticity and Appending
InsightsIQ collects all profiling data directly from respondents, never from third-party providers, ensuring complete accuracy and data integrity. Upon request, these verified profile attributes can be appended to final datasets, enriching the research with deeper contextual insights.

This structured and continuously maintained profiling framework enables InsightsIQ to deliver targeted, representative, and actionable samples that align precisely with each project’s objectives.

Q14. What information do you need about a project in order to provide an estimate of feasibility? What, if anything, do you do to give upper or lower boundaries around these estimates?

At InsightsIQ, our feasibility assessments are built on clarity, accuracy, and collaboration. We evaluate key project variables and provide transparent estimates that reflect real-world conditions.

Project Objectives
A clear understanding of the study’s goals and desired insights helps us determine the most efficient sampling strategy and allocate appropriate resources.

Target Demographics
Details such as age, gender, geography, and other profiling variables allow us to assess panel reach and identify the best audience matches for the study.

Sample Size
The required number of completions directly shapes feasibility. Larger samples may require broader recruitment efforts or extended timelines, which are accounted for in our estimates.

Length of Interview (LOI)
Expected survey duration affects engagement and dropout rates. We factor LOI into our projections to set realistic expectations and optimize participation.

Incidence Rate (IR)
Understanding the qualification rate helps us anticipate recruitment difficulty, especially for niche or hard-to-reach groups. This ensures an accurate timeline and cost projections.

Fieldwork Timeline
We evaluate whether the proposed timeline is sufficient for the audience and incidence rate, advising on adjustments where necessary for quality and completion.

Additional Requirements
Any quotas, screeners, or custom conditions are reviewed carefully to confirm feasibility without compromising data integrity.

Setting Boundaries for Estimates
To ensure precision and transparency, we:

1.Analyze historical benchmarks from comparable projects to ground projections in proven data.

2.Adjust for real-time conditions such as seasonal variations, device usage trends, or audience fatigue.

3.Provide a realistic range of estimates, outlining both lower and upper boundaries to guide project planning and risk management.

Through this structured and data-driven process, InsightsIQ delivers feasibility estimates that are transparent, reliable, and tailored to each project’s unique scope and requirements.

Q15.What do you do if the project proves impossible for you to complete in field? Do you inform the sample buyer as to who you would use to complete the project? In such circumstances, how do you maintain and certify third party sources/sub-contractors?

At InsightsIQ, our commitment to transparency, quality, and reliability guides every project even in the rare event that field completion becomes challenging.

Clear Communication and Collaboration
If unforeseen circumstances arise, such as lower-than-expected incidence rates or fieldwork delays, we promptly notify our client. We provide a detailed explanation of the issue and collaborate on the best course of action, which may include adjusting quotas, expanding targeting criteria, or revising timelines to ensure successful delivery.

Engaging Trusted Third-Party Partners
When additional resources are needed, InsightsIQ works with carefully vetted third-party vendors to extend reach or add capacity. We always seek client approval before engaging external partners and share details of the providers involved. This ensures complete transparency and alignment with client sourcing policies.

Quality Vetting and Certification
All external providers are screened through a rigorous evaluation process. Our assessment covers data protection protocols, compliance with ESOMAR 37 and ISO standards, and respondent quality metrics. Only those meeting our internal benchmarks are approved to contribute to any project.

Ongoing Monitoring and Quality Assurance
Every respondent whether from our proprietary panel or a third-party source is subject to the same validation standards, including digital fingerprinting, geo-IP verification, and anti-fraud screening. Continuous monitoring ensures data accuracy and consistency throughout fieldwork.

Through open communication, client approval protocols, and strict vendor oversight, InsightsIQ maintains complete accountability and ensures that even under challenging conditions, project quality and data integrity remain uncompromised.

Q16. Do you employ a survey router or any yield management techniques? If yes, please describe how you go about allocating participants to surveys. How are potential participants asked to participate in a study? Please specify how this is done for each of the sources you offer.

At InsightsIQ, we use advanced allocation practices to match participants to the most relevant studies while respecting their preferences and the context of each survey.

Survey Allocation
InsightsIQ operates a survey routing system that assigns panelists to suitable surveys. The router evaluates profile attributes, study criteria, and prior engagement to align each person with surveys that fit their demographics and interests. This improves engagement and data quality.

Panel Participants
For proprietary panel members, the router presents a personalized list of available surveys based on detailed profile data. This tailored selection supports higher completion rates and more thoughtful responses.

Intercept Participants
For intercept initiatives, participants are recruited through digital channels and matched in real time using contextual signals such as geolocation, IP, and device type. This helps connect people to relevant surveys at the right moment.

Invitation Process
Invitations are delivered via email, mobile notifications, and on-site prompts. Each invitation clearly states the study topic, estimated time to complete, and incentive, so participants can make informed choices.

InsightsIQ continually monitors and fine tunes these workflows to ensure a smooth participant experience and dependable, high quality data for every project.

Q17. Do you set limits on the amount of time a participant can be in the router before they qualify for a survey?

At InsightsIQ, we focus on a smooth experience by limiting how long participants remain in routing.

Time Limit for Routing
We apply strict time caps so participants are matched quickly, typically within minutes. If someone does not qualify within the set time frame, we notify them promptly and offer alternatives or alerts for upcoming surveys that fit their profile.

Enhancing Participant Experience
We optimize waiting times and streamline interactions to reduce fatigue. Our team monitors routing performance continuously and makes adjustments to keep the process efficient.

Non-Router Methods
When using non-router assignment, participants are placed directly into surveys based on profile fit and availability, which shortens wait times and keeps the experience hassle free.

Q18. What information about a project is given to potential participants before they choose whether to take the survey or not? How does this differ by the sources you offer?

At InsightsIQ, transparency is a core principle of participant engagement. We make sure every individual understands what the study involves before deciding to take part.

Survey Topic
Each invitation includes a brief, clear summary of the survey topic so participants know the general subject and can decide if it aligns with their interests or expertise.

Length of Interview (LOI)
We specify the estimated completion time upfront, allowing respondents to gauge their availability and avoid mid-survey dropouts.

Incentives
All rewards or compensation details are communicated clearly, helping participants understand the value of their contribution and encouraging genuine participation.

Consistency Across Sources
This transparency applies to both our proprietary panel and intercept recruitment. For panelists, details are presented in email or mobile invitations. For intercept participants, similar information appears in real-time prompts or pop-up invitations.

By maintaining consistent, upfront communication across all sources, InsightsIQ ensures participants are informed, confident, and motivated to provide thoughtful, high-quality responses.

Q19. Do you allow participants to choose a survey from a selection of available surveys? If so, what are they told about each survey that helps them to make that choice?

At InsightsIQ, we use a targeted invitation model rather than offering a broad menu of surveys. Each invite is matched to the participant’s profile to keep surveys relevant and engaging.

Survey Relevance
Invitations are personalized using demographic and behavioral data so that each study aligns closely with the participant’s background and interests.

Survey Details
Every invitation includes the estimated time to complete the survey and the incentive available. This lets participants make an informed decision before they begin.

This focused approach respects participant time and supports high quality responses while ensuring efficient, reliable data collection for our clients.

Q20. What ability do you have to increase (or decrease) incentives being offered to potential participants (or sub-groups of participants) during the course of a survey? If so, can this be flagged at the participant level in the dataset?

At InsightsIQ, incentives are flexible so we can improve participation and data quality without compromising fairness. We can increase rewards for hard to reach audiences or to boost response during fieldwork. Reductions are uncommon because we focus on trust and long term engagement.

Customized Adjustments
Incentive changes can be applied to specific sub groups or quotas within a study so representation stays balanced across demographics.

Transparent Flagging
All incentive changes are recorded and flagged at the participant level in the dataset so analysts can track when and where adjustments occurred.

This approach keeps participants satisfied, strengthens completion rates, and preserves data integrity for reliable insights.

Q21. Do you measure participant satisfaction at the individual project level? If so, can you provide normative data for similar projects (by length, by type, by subject, by target group)?

At InsightsIQ, we evaluate participant satisfaction at the project level to ensure every survey delivers a positive and engaging experience. Feedback is gathered regularly, covering factors such as question clarity, survey duration, ease of participation, and the fairness of incentives. This helps us identify opportunities to enhance both participant engagement and overall data quality.

Normative Data Insights
We maintain a comprehensive database of satisfaction benchmarks drawn from similar studies, categorized by survey length, research methodology, topic, and target audience. This enables meaningful comparisons and helps us anticipate participant reactions across different study types.

By continuously collecting, analyzing, and applying this feedback, InsightsIQ refines its approach to improve participant experience and sustain long-term engagement. This feedback-driven model strengthens trust, increases response quality, and ensures every project meets high standards of participant satisfaction.

Q22. Do you provide a debrief report about a project after it has completed? If yes, can you provide an example?

Yes, InsightsIQ provides a detailed debrief report for all full-service projects as part of our standard delivery process. For online or sample-only projects, debrief reports are available upon client request.

Our Typical Debrief Report Includes:
Project Overview
A concise summary outlining the project objectives, research methodology, and deliverables to provide full clarity on scope and outcomes.

Demographic Information
Breakdowns of respondent profiles, including key demographic and behavioral characteristics, to give a clear view of the sample composition.

Key Metrics
Performance indicators such as invitations sent, response rate, and survey completion rate, enabling clients to evaluate efficiency and engagement levels.

Dropout Analysis
Identification of drop-off points during the survey process, with insights to help optimize survey design and improve future participation rates.

Issues and Resolutions
A record of any fieldwork challenges and how they were resolved, ensuring transparency and accountability in project execution.

Upon request, InsightsIQ provides these debrief reports for online projects as well. Each report is designed to deliver actionable findings and practical recommendations that help clients refine future research strategies and enhance overall project performance.

Q23. How often can the same individual participate in a survey? How does this vary across your sample sources? What is the mean and maximum amount of time a person may have already been taking surveys before they entered this survey? How do you manage this?

At InsightsIQ, we manage participation frequency to protect data quality and reduce fatigue.

Participation limits
1.Minimum 02 surveys within 24 hours per participant.
2.Daily participation time capped at approximately 45 minutes.

Across sources
These limits apply consistently to proprietary panelists and intercept participants. We adjust only when project requirements or participant feedback warrant a change, while safeguarding data integrity.
Mean and maximum prior time-in-surveys
1.Typical daily mean time already spent on surveys before starting a new one is 20-25 minutes.
2.The maximum permitted daily time before entering another survey is 45 minutes, aligned to the daily cap.

Management and controls
We use real-time tracking to log each participant’s survey history, time-on-task, and invitation frequency. The system prevents over-invitation, enforces per-day limits, and pauses invitations when thresholds are reached. This keeps the experience positive for respondents and preserves the accuracy and consistency of collected data.

Q24. What data do you maintain on individual participants such as recent participation history, date(s) of entry, source/channel, etc? Are you able to supply buyers with a project analysis of such individual level data? Are you able to append such data points to your participant records?

At InsightsIQ, we keep detailed participant records to protect data quality and optimize fieldwork. The information we maintain includes:

Participation History
Recent surveys taken, topics, durations, and incentives earned, which helps monitor engagement and manage fatigue.

Date of Entry
The date each participant joined the panel, supporting cohort analysis and long-term engagement tracking.

Source or Channel
Recruitment origin such as proprietary panel, partner panel, or intercept source, which informs channel effectiveness.

Login and Activity
Most recent login, survey start times, and session activity, indicating current engagement levels.

Incentive History
Rewards issued and redemption patterns, allowing us to calibrate future offers and maintain fairness.

Profiling Information
Key demographic and behavioral attributes used to align surveys with the right audience.

Buyer Access and Appends
We can provide project-level analyses of this individual-level data on request.

We can append the above data points to participant records in the delivered dataset when permitted.

Privacy and Compliance
All shared data follows strict security controls and applicable regulations. Deliverables are anonymized and aggregated where required to safeguard participant privacy while preserving analytical value.

Q25. Please describe your procedures for confirmation of participant identity at the project level. Please describe these procedures as they are implemented at the point of entry to a survey or router.

At InsightsIQ, we employ multi-layered verification procedures at the project level to confirm participant authenticity and protect data quality. These safeguards are applied at the moment a participant enters a survey or router.

Login Authentication
Participants must log in with a unique username and password to access surveys. This step ensures that only verified panel members can participate and prevents unauthorized access.

Digital Authentication
InsightsIQ uses digital authentication technology to generate a unique identifier for every participant, combining IP address, device ID, and browser characteristics. This helps detect duplicates and block fraudulent entries before the survey starts.

Mobile Authentication (OTP Verification)
For added security, a one-time password (OTP) is sent to the participant’s registered mobile number. Entry into the survey requires this code, confirming the respondent’s verified identity.

Geo-IP Validation
We validate participant IP addresses through reliable geolocation services such as veritasIdentity, filtering out proxy, VPN, and blacklisted IP traffic to maintain geographic accuracy and data integrity.

By combining these verification layers, InsightsIQ ensures that every participant is genuine and that each dataset collected meets the highest standards of authenticity, quality, and security.

Q26. How do you manage source consistency and blend at the project level? With regard to trackers, how do you ensure that the nature and composition of sample sources remain the same over time? Do you have reports on blends and sources that can be provided to buyers? Can source be appended to the participant data records?

At InsightsIQ, we maintain strict controls to preserve source consistency and ensure reliable, comparable data across projects and tracking studies.

Source Consistency Management
We record and monitor each participant’s origin, including recruitment channel and entry date. For every project, the distribution of participants from different sources is tracked and adjusted as needed to maintain the intended blend. This approach ensures balance and prevents over-representation from any single source.

Consistency Across Time and Trackers
For longitudinal or tracking research, InsightsIQ applies the same recruitment criteria, sampling parameters, and source channels across waves. This stability ensures the composition of the sample remains consistent, allowing for valid trend and comparison analysis.

Reporting and Transparency
We provide detailed client reports summarizing the source mix, proportions, and any variations across study waves. These insights help buyers understand how source composition may influence survey outcomes and data interpretation.

Appending Source Data
Source information can be appended at the participant record level, enabling deeper post-field analysis and cross-source comparisons.

Through disciplined source management, standardized methodology, and full transparency, InsightsIQ ensures every project, especially trackers, maintains consistency, accuracy, and credibility in its data foundation.

Q27. Please describe your participant/member quality tracking, along with any health metrics you maintain on members/participants, and how those metrics are used to invite, track, quarantine, and block people from entering the platform, router, or a survey. What processes do you have in place to compare profiled and known data to in-survey responses?

At InsightsIQ, participant quality and data integrity are monitored through a structured quality tracking framework supported by behavioral analytics and automated health scoring. This system ensures that only reliable, engaged respondents contribute to client studies.

Quality Tracking Metrics
Response Consistency: Ongoing monitoring identifies contradictions, repetitive answers, or erratic responses that may indicate disengagement or poor data quality.

Completion Rates: Participants with frequent dropouts or partial completions are flagged for review to reduce bias and maintain reliability.

Response Patterns: We detect straight-lining, speeding, or random responses to identify inattentive behavior.

Behavioral and Device Checks: Real-time tracking identifies irregular activity, including unusual IP shifts or device changes, that may signal fraudulent participation.

Quality Management Processes
Quality Score: Each participant is assigned a dynamic score derived from response behavior, consistency, and participation history. This score determines eligibility for future invitations.

Quarantine Status: Respondents showing questionable behavior are temporarily restricted while their data is reviewed and validated.

Blocking: Participants with repeated low-quality behavior or confirmed fraudulent activity are permanently removed from the system.

Data Comparison and Validation
We cross-check participants’ stored profile data with their in-survey responses to detect mismatches. Significant or recurring inconsistencies trigger further investigation, and participants with unresolved discrepancies are excluded from future surveys.

Advanced Monitoring
Our platform uses real-time analytics to evaluate participation behavior during fieldwork. Any deviation from expected engagement patterns generates automated alerts, allowing prompt intervention before data quality is affected.

Through these continuous monitoring and validation measures, InsightsIQ ensures that all participants meet high reliability standards, enabling consistent, high-quality data collection and dependable insights for every project.

Q28. For work where you program, host, and deliver the survey data, what processes do you have in place to reduce or eliminate undesired in-survey behaviours, such as (a) random responding, (b) illogical or inconsistent responding, (c) overuse of item nonresponse (e.g., “Don’t Know”), (d) inaccurate or inconsistent responding, (e) incomplete responding, or (f) too rapid survey completion?

At InsightsIQ, we apply a combination of automated and manual quality controls to minimize undesirable in-survey behaviors and maintain the integrity of collected data. Our systems monitor participant engagement in real time, flagging any activity that could compromise reliability.

Random Responding
We include trap and control questions throughout the survey to identify participants selecting answers randomly or without attention. Those who fail these checks are flagged for further review and may be removed from the dataset.

Illogical or Inconsistent Responding
Cross-check logic is embedded across related questions. Inconsistent answers trigger validation alerts that prompt a deeper inspection by our quality team.

Overuse of Item Nonresponse (e.g., “Don’t Know”)
We track the frequency of “Don’t Know” or skipped responses. When usage exceeds a defined threshold, the case is reviewed to ensure responses remain valid and engaged.

Inaccurate or Inconsistent Responding
Survey answers are compared with each participant’s profile data to detect discrepancies or unrealistic variations. Repeated inconsistencies result in participant quarantine or removal.

Incomplete Responding
Incomplete surveys are automatically flagged and excluded from reporting. We also analyze dropout patterns to identify any design or usability issues contributing to partial completions.

Too Rapid Survey Completion
Average completion times are benchmarked, and any participant finishing significantly faster than expected is reviewed to confirm that responses reflect thoughtful engagement.

By combining automated logic, behavioral tracking, and manual oversight, InsightsIQ ensures every dataset reflects genuine, attentive participation delivering accurate, reliable, and high-quality results for our clients.

Q29. Please provide the link to your participant privacy notice (sometimes referred to as a privacy policy) as well as a summary of the key concepts it addresses.

You can access our participant privacy policy here: https://insightsiq.biz/pages/privacy-policy

Certifications
InsightsIQ is certified under ISO 20252:2019, ISO 9001:2015, and ISO/IEC 27001:2022. These standards guide our research quality, management system, and information security controls.

Information We Collect
Demographics, survey responses, incentive records, and technical data such as IP address and device traits.

Purpose of Use
Market research only. We use data to run studies, improve panel quality, and produce aggregated insights.

Lawful Basis
Consent for participation and legitimate interest for quality assurance, security, and fraud prevention where appropriate.

Data Sharing
With approved research partners and processors under contract, confidentiality, and security obligations. No sale of personal data.

Security
Encryption in transit and at rest, access controls, audit logging, and continual risk assessments in line with ISO/IEC 27001:2022.

Participant Rights
Access, correction, deletion, restriction, objection, and portability where applicable. Instructions provided in the notice.

Cookies and Tracking
We explain what cookies and similar technologies we use and how to manage preferences.

Children’s Data
We do not knowingly collect data from children below the relevant local age of consent for online services.

Automated Decision Checks
Quality and fraud checks may use automated methods. Participants can request human review.

Complaints and Contacts
Contact: dpo@insightsiq.biz
You may also contact your local data protection authority. We describe how to reach our DPO or privacy lead.

Q30. How do you comply with key data protection laws and regulations that apply in the various jurisdictions in which you operate? How do you address requirements regarding consent or other legal bases for the processing of personal data? How do you address requirements for data breach response, cross-border transfer, and data retention? Have you appointed a data protection officer?

At InsightsIQ, we comply with applicable data protection laws in every jurisdiction where we operate. We are certified under ISO 20252:2019, ISO 9001:2015, and ISO/IEC 27001:2022, which guide our research quality, quality management, and information security controls.

Legal Basis for Processing
Our primary legal basis is explicit consent. Participants are informed about purpose, use, and access before any data is collected, and consent is captured in a clear and understandable manner. Where permitted and necessary, we may rely on other lawful bases for limited purposes such as quality assurance and fraud prevention, and we document those bases.

Data Breach Response
We maintain an incident response plan that enables rapid detection, containment, investigation, and notification in line with legal requirements. Relevant authorities and affected individuals are notified when thresholds are met. Staff receive regular training on breach identification and escalation.

Cross-Border Data Transfers
For international transfers, we implement appropriate safeguards such as Standard Contractual Clauses and conduct due diligence on destinations and vendors. Third-party processors are bound by contract to applicable laws, confidentiality, and security obligations.

Data Retention
Personal data is retained only as long as necessary for the stated research purpose and legal or audit needs, then securely deleted or anonymized. Participants can request deletion in line with our retention schedules and legal obligations.

Data Protection Officer
InsightsIQ has appointed a Data Protection Officer to oversee compliance and respond to privacy inquiries. Contact details are provided in our privacy notice: dpo@insightsiq.biz

We review our privacy and security practices on an ongoing basis to ensure they remain aligned with law and industry standards while preserving participant trust.

Q31. How can participants provide, manage and revise consent for the processing of their personal data? What support channels do you provide for participants?

At InsightsIQ, we emphasize transparency and participant control over personal data. Our consent processes comply with applicable data protection regulations across both proprietary panel and approved external sources.

Providing Consent
At registration or before any survey begins, participants receive clear information about purpose, use, and access. Explicit consent is obtained prior to processing personal data.

Managing and Revising Consent
Participants can review and change consent preferences anytime through their personal portal. If a participant withdraws consent, we stop processing for the specified activities immediately.

Access, Correction, and Deletion
Through the user portal, participants can view, update, or request deletion of their personal data. Requests are handled promptly in line with legal requirements.

Support Channels
We provide email support for privacy and consent inquiries. Our goal is to respond within 72 working hours.

Third-Party Sample Sources
When working with external partners, we require equivalent consent standards. Only trusted providers that uphold participant rights and strict privacy controls are used.

These procedures ensure participants can easily provide, manage, and revise consent while maintaining confidence in how InsightsIQ handles their data.

Q32. How do you track and comply with other applicable laws and regulations, such as those that might impact the incentives paid to participants?

At InsightsIQ, we take a proactive and structured approach to legal compliance, including rules that affect participant incentives.

Dedicated Compliance Function
A specialized team monitors regulatory updates across all jurisdictions where we operate. They review incentive practices and align them with current requirements.

Regular Legal Reviews
Policies and SOPs are reviewed on a scheduled basis and whenever laws change, with a focus on incentive eligibility, tax implications, and disclosures.

Staff Training
Teams that manage incentives receive ongoing training on applicable rules and internal controls so execution stays compliant.

External Legal Counsel
For complex or cross-border questions, we consult qualified counsel to confirm interpretation and application of requirements related to incentives and payments.

Participant Communication
We clearly inform participants about any changes that may affect their incentives, eligibility, taxation, or redemption terms. Transparency helps maintain trust.

Industry Engagement
Membership in relevant industry associations keeps us informed about evolving best practices and regulatory trends.

This framework operates within the controls of our certified management systems: ISO 20252:2019, ISO 9001:2015, and ISO/IEC 27001:2022.

Q33. What is your approach to collecting and processing the personal data of children and young people? Do you adhere to standards and guidelines provided by ESOMAR or GRBN member associations? How do you comply with applicable data protection laws and regulations?

At InsightsIQ, we uphold the highest ethical and legal standards when conducting any research that may involve children or young people. Our policies align with ESOMAR and GRBN guidelines and comply with all relevant data protection regulations, including regional child data protection frameworks.

Age Verification
During registration, participants must provide their date of birth. Only individuals 18 years or older are eligible to join our panel and participate in standard surveys.

Parental Consent
If a study involves minors under 18, participation is permitted only after verified parental or guardian consent is obtained. No data from minors is collected or processed without this explicit authorization.

Ethical Compliance
All research involving minors follows strict ethical principles to ensure that the rights, safety, and privacy of young individuals are fully protected. Sensitive information is handled with enhanced safeguards in accordance with ISO 20252:2019, ISO 9001:2015, and ISO/IEC 27001:2022.

Through these measures, InsightsIQ guarantees that its work involving children and young participants adheres to both global ethical guidelines and all applicable data protection laws, maintaining integrity and trust across every stage of research.

Q34. Do you implement “data protection by design” (sometimes referred to as “privacy by design”) in your systems and processes? If so, please describe how.

At InsightsIQ, we embed data protection by design into every stage of our operations. Privacy, security, and ethical handling of personal data are integral to how our systems are conceived, developed, and maintained. This approach is reinforced by our certifications under ISO 20252:2019, ISO 9001:2015, and ISO/IEC 27001:2022.

Initial Design and Planning
Privacy considerations are addressed from the start of each project. We conduct privacy risk assessments to identify and mitigate risks before implementation, ensuring sensitive information is protected throughout the lifecycle.

Data Minimization
Only essential data is collected and processed for defined research objectives. Limiting data collection reduces unnecessary exposure and aligns with international privacy principles.

Encryption and Security
All personal data is encrypted in transit and at rest, preventing unauthorized access and maintaining confidentiality even in case of system compromise.

Access Control
Strict role-based permissions ensure that only authorized staff can view or process sensitive information, protecting participant privacy at all operational levels.

Anonymization and Pseudonymization
Where possible, participant data is anonymized or replaced with unique identifiers to prevent responses from being traced back to individuals.

Continuous Monitoring and Threat Detection
Our systems are continuously monitored for anomalies or potential breaches. Automated alerts and response mechanisms enable rapid mitigation of risks.

Employee Training
All staff receive regular data protection and privacy training, ensuring consistent awareness of security best practices and regulatory compliance.

Regular Reviews and Audits
We perform periodic audits of all systems and data handling procedures. Outcomes from these audits guide ongoing improvements to meet evolving legal and industry standards.

By embedding privacy safeguards into the foundation of our technology and workflows, InsightsIQ ensures that data protection remains central to our operations, continuing its commitment to the security and trust of our participants and clients.

Q35. What are the key elements of your information security compliance program? Please specify the framework(s) or auditing procedure(s) you comply with or certify to. Does your program include an asset-based risk assessment and internal audit process?

At InsightsIQ, we maintain a comprehensive information security compliance program that protects the confidentiality, integrity, and availability of all data we manage. Our program is fully aligned with globally recognized standards and validated through formal certifications, ensuring consistent, auditable security controls.

Certifications and Frameworks
InsightsIQ is certified under ISO 20252:2019, ISO 9001:2015, and ISO/IEC 27001:2022. These certifications demonstrate our adherence to international best practices in research quality, organizational management, and information security management systems (ISMS).

Asset-Based Risk Assessment
We conduct periodic asset-based risk assessments to identify, evaluate, and mitigate threats to both digital and physical assets. Each risk is analyzed for likelihood and impact, and mitigation measures are prioritized to maintain robust protection for critical systems and data.

Internal Audit Process
Our internal audit program systematically reviews the effectiveness of implemented controls. These audits assess compliance with our ISMS, internal policies, and regulatory obligations, and ensure that corrective actions are promptly applied for continuous improvement.

Incident Response Plan
A detailed incident response plan governs our reaction to potential security events. It defines the steps for detection, containment, investigation, and communication with stakeholders and regulators, ensuring swift and compliant response to any breach.

Access Control
Strict role-based access controls (RBAC) ensure that only authorized personnel can access sensitive systems. Multifactor authentication, user access reviews, and least-privilege principles reduce exposure to unauthorized access.

Data Encryption
All sensitive data is encrypted in transit and at rest using modern encryption standards. This ensures that data remains secure and unreadable in the event of interception or unauthorized access.

Training and Awareness
All staff undergo continuous information security and privacy training, reinforcing awareness of policies, phishing prevention, and secure handling of sensitive data.

Compliance Monitoring
InsightsIQ continuously monitors its security environment, performs vulnerability assessments, and collaborates with external security experts to maintain compliance and adapt to emerging threats.

Through this integrated and certified program, InsightsIQ ensures comprehensive protection of information assets, maintaining full compliance with global security frameworks and the trust of our clients and research participants.

Q36. Do you certify to or comply with a quality framework such as ISO 20252?

At InsightsIQ, we are certified to ISO 20252:2019, reflecting our commitment to the highest standards in market research practice. This certification ensures we operate within a rigorous framework that enhances the consistency, quality, and reliability of our research services. We are also certified to ISO 9001:2015 and ISO/IEC 27001:2022.

Systematic Process Management
We follow structured research processes with clearly defined roles, responsibilities, and standardized procedures, ensuring consistency and quality across all phases of our projects.

Data Protection and Information Security
Our commitment to safeguarding participant data is paramount. We have implemented robust policies and technical controls that protect personal information and ensure compliance with global data protection standards.

Continuous Improvement
Our dedication to excellence drives us to regularly evaluate and refine our research methodologies. We adopt emerging trends and industry best practices to ensure we deliver actionable, high-quality insights to our clients.

Quality Control
We have comprehensive quality control measures in place throughout the entire research process—from participant recruitment to data validation and analysis—to maintain the accuracy, integrity, and reliability of collected data.

By adhering to ISO 20252 standards, InsightsIQ ensures that all research is conducted with professionalism, transparency, and quality, providing clients with credible and insightful results.

Q37. Which of the following are you able to provide to buyers, in aggregate and by country and source? Please include a link or attach a file of a sample report for each of the metrics you use.

At InsightsIQ, we provide comprehensive reporting on key performance and demographic metrics to ensure full transparency and actionable insights for our clients. Our reports can be delivered in aggregate, segmented by country, region, and sample source.

Demographic Data
We provide detailed reports outlining the demographic composition of our panel, including age, gender, location, education, and other key characteristics. This enables clients to assess representativeness and participant diversity effectively.

Profiles
Our participant profiles are continuously updated to reflect the latest demographic, behavioral, and professional attributes. This ensures precise targeting and relevance in every research project.

Survey Completion Rates
We track and report on essential survey performance metrics such as start-to-completion ratios, dropout rates, and average completion times. These statistics are available by country and sample source to enhance visibility and quality assurance.

Panel Engagement Timeline
We monitor long-term panel engagement to identify participation frequency, activity patterns, and retention trends, ensuring consistent respondent quality across studies.

Customized Reporting
InsightsIQ offers customized reporting solutions upon client request. Additional breakdowns, filters, or visual data presentations can be provided to align with specific project or analytical requirements.

These reporting capabilities reflect our dedication to operational transparency and data quality assurance, empowering clients with reliable, country-level, and source-based insights for informed decision-making.